Marketing is a fascinating field of study. It focuses on
activities related to promoting or selling products or services by a brand or
company to its customers. A company usually uses several innovative marketing
techniques to help business reach its target market. You will have to complete
different assignments based on various marketing concepts while pursuing a
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One of the most important aspects of business is
marketing. There are many subtopics within marketing, such as
- Marketing research
- Media planning,
- Public Relations
- Retail management,
- Brand management and more.
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Basic Concepts of Marketing
Marketing concepts are based on the four Ps: Product,
Price, Promotion, and Place. Although marketing tactics and channels vary from
company to company, the basic concepts remain the same. Let's elaborate:
- A business's product is what it sells. It could
be a physical or service good. This concept requires the company to decide
on product variations, packaging, and service.
- The price is the cost of the product/service at
which it will be sold. Businesses must consider the market price per
product unit, discounts, and payment options.
- Promotion's main focus is spreading the word
about a product/service. In this concept, the business will consider the
modes of advertisement, the message that should be communicated, and the
channels.
- The place is where the customer will buy and
find the product. The business must consider the distribution mode, home,
and location to get the product to the correct people.
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Author Bio:-
This
article pen downs by Mr. John Hangkock.
He is associated with an Excellent assignment help professional content writer
and an online tutor. He offers online services on the topic of Help with
Marketing Assignment.